Boosting Internal Reach with Intuitive Content Distribution

Boosting Internal Reach with Intuitive Content Distribution

This project focused on integrating the internal newsletter platform into the Staffbase suite to strengthen company-wide communication. By adding a new channel for reaching employees, we enabled our clients to implement a multichannel strategy to enhance information flow across their organizations. The project also empowered editors with advanced performance analytics, offering valuable insights into the impact of their content.

Background

Staffbase is a leading internal communication platform that enables employers to connect with every employee in an engaging and effective way. Employers are equipped with a powerful platform to create content, while employees can easily access it through a website or mobile app.

The intranet is the core solution of Staffbase, with Staffbase Studio serving as the management platform for communication teams. A key part of the Studio is the content section, which covers various topics. Our team is responsible for the news and pages features, including content creation, management, and monitoring.

Staffbase is a leading internal communication platform that enables employers to connect with every employee in an engaging and effective way. Employers are equipped with a powerful platform to create content, while employees can easily access it through a website or mobile app.

The intranet is the core solution of Staffbase, with Staffbase Studio serving as the management platform for communication teams. A key part of the Studio is the content section, which covers various topics. Our team is responsible for the news and pages features, including content creation, management, and monitoring.

Staffbase is a leading internal communication platform that enables employers to connect with every employee in an engaging and effective way. Employers are equipped with a powerful platform to create content, while employees can easily access it through a website or mobile app.

The intranet is the core solution of Staffbase, with Staffbase Studio serving as the management platform for communication teams. A key part of the Studio is the content section, which covers various topics. Our team is responsible for the news and pages features, including content creation, management, and monitoring.

Responsibilities

As a designer, I work closely with the Product Owner to help create and set up discovery workshops. I participate in customer meetings to gather feedback, design and test hypotheses, and present the results to the team. My focus is on brainstorming and testing new ideas, refining technical aspects with the team, and delivering polished design solutions.

Expand Reach: Engage Through Email Newsletters

Bananatag, an email editor startup, was acquired by Staffbase. Our mission is to enable users to send news and posts created in Staffbase Studio through the Bananatag email creator.

As part of this integration, we need to design a post selection panel where users can choose which posts to add to their newsletter.

Approach

The two teams began by introducing themselves and exploring each other’s products. We developed user journeys to enhance the news and newsletter creation experiences, focusing on user needs and pain points.

We then identified potential opportunities and integration points, defining the scope for both the MVP and long-term product vision. This collaborative approach ensured alignment on goals and a clear roadmap for future development.

Example of Data-driven Design Decision

In the design process, I frequently encounter decisions where data can guide the outcome. For instance, while designing a panel for users to select posts to add to a newsletter, I considered Staffbase’s structure—where posts are grouped by channels, and channels by spaces. The initial checkbox design for spaces and channels wasn’t scalable, especially for customers with over 10 spaces and numerous channels. To improve efficiency, I redesigned the panel with a search function and suggested selections, making it faster and more user-friendly for editors.

Outcome

The successful integration allowed the company to demonstrate its capabilities effectively, showcasing a seamless user experience and robust functionality. As a result, the company was better equipped to attract and secure new clients as well as upselling current clients.

© Yen Dang 2024

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